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Trademark Articles

Articles on U.S. trademark registration, USPTO procedures, TTAB decisions, use in commerce and brand protection for businesses.

Why Trademark Protection Matters in the Fragrance Industry: The Truth Behind “Inspired By” Perfumes

November 4, 2025

The perfume world is full of creativity, luxury, and competition—but it’s also filled with confusion. If you’ve ever walked into a store or browsed online and seen perfumes labeled “similar

U.S. Federal Government Shutdown: Impacts on Trademark and Copyright Filings

October 7, 2025

As the U.S. federal government experiences a lapse in funding, many agencies have adjusted or suspended operations. Below is an update on how the shutdown affects trademark and copyright filings. Trademark Filings – USPTO

Why the FUCK Trademark Was Denied – Lessons from FUCT

September 2, 2025

In a sharply divided opinion issued on August 26, 2025, the U.S. Court of Appeals for the Federal Circuit (CAFC) vacated and remanded the Trademark Trial and Appeal Board’s (TTAB)

Can You Trademark Your Canva Logo? Here’s What You Need to Know. ® ™

July 24, 2025

If you’ve designed a logo with Canva, you might be wondering whether you can legally trademark it. This is a great question because while Canva makes design accessible, the platform

Is There Such a Thing as a Global Trademark?

June 6, 2025

If you’re expanding your business internationally, protecting your brand is likely top of mind. A common question I hear from clients is: “Can I get a global trademark?” The short

Disparaging, Immoral, or Scandalous Trademarks? Bring Them On!

May 26, 2025

Are you considering registering a trademark that “consists of or comprises immoral, deceptive, or scandalous matter, or matter which may disparage or falsely suggest a connection with persons, living or

Can Using Competitor Trademarks in Google Ads Keywords Lead to Legal Trouble?

April 15, 2025

In the highly competitive landscape of digital marketing, it’s not uncommon for businesses to bid on their competitors’ brand names as keywords in Google Ads. It might seem like a

Why You Can’t Trademark “Tequila” (And Soon, Not Even “Mezcal”)

April 8, 2025

If you’re in the spirits business and thinking of building a brand around “Tequila” or “Mezcal,” there’s an important legal roadblock you need to understand. In the U.S., these terms

Common Mistakes Made by Trademark Owners

March 26, 2025

For many small businesses, entrepreneurs, and solopreneurs, trademark protection is often overlooked in the early stages of business development. While focusing on growth, branding, and operations, many fail to take

Can I Trademark the Title of a Single Work (Book or DVD)?

March 11, 2025

Can I Trademark the Title of a Single Work? The Short Answer: It Depends In general, the title of a single creative work, such as a book or DVD, is

Trademark Articles

Why Trademark Protection Matters in the Fragrance Industry: The Truth Behind “Inspired By” Perfumes

U.S. Federal Government Shutdown: Impacts on Trademark and Copyright Filings

Why the FUCK Trademark Was Denied – Lessons from FUCT

Can You Trademark Your Canva Logo? Here’s What You Need to Know. ® ™

Is There Such a Thing as a Global Trademark?

Disparaging, Immoral, or Scandalous Trademarks? Bring Them On!

Can Using Competitor Trademarks in Google Ads Keywords Lead to Legal Trouble?

Why You Can’t Trademark “Tequila” (And Soon, Not Even “Mezcal”)

Common Mistakes Made by Trademark Owners

Can I Trademark the Title of a Single Work (Book or DVD)?

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Are You Really Using Your Trademark? What “Use in Commerce” Means

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