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Trademark Articles

Articles on U.S. trademark registration, USPTO procedures, TTAB decisions, use in commerce and brand protection for businesses.

Are You Really Using Your Trademark? What “Use in Commerce” Means

October 6, 2026

What qualifies as trademark use in commerce? Learn what counts for products, services and websites—and why proper use matters for protecting your brand.

Registered Does Not Mean Forever: Why Continuous Trademark Use Matters

September 16, 2026

A federal registration does not protect a trademark forever. Learn why continuous use in commerce and regular portfolio reviews are key to keeping your rights.

Summer Trademark Filing Tips: Protect Your Brand Before Business Heats Up

July 16, 2026

Summer is a season of growth for many businesses. Whether you’re launching a new product, refreshing your branding, or expanding into new markets, it’s also the perfect time to think

First-to-File vs. First-to-Use: Why Understanding the Difference Can Save Your Brand

June 16, 2026

For many business owners, securing a trademark seems straightforward: create a brand, use it in the marketplace, and your rights are protected. While that may be true in the United

Taylor Swift’s Voice Trademark: Can AI Clone a Brand Identity?

May 11, 2026

Taylor Swift’s recent trademark filings mark a notable shift in how celebrities are protecting their brands in the era of generative AI. Instead of focusing solely on names, lyrics, or

Intellectual Property in M&A: Protecting Trademarks & Copyrights in the AI Era

April 7, 2026

As businesses continue to grow through mergers, acquisitions, and strategic investments, trademarks and copyrights are becoming some of the most valuable assets in any transaction. This was a major focus

Trademark Appeals Board: “CHATGPT” Is Descriptive but Can Still Be Registered ⚖️

March 9, 2026

On March 4, 2026, the U.S. Trademark Trial and Appeal Board (TTAB) issued a decision in In re OpenAI OpCo, LLC, addressing whether the mark CHATGPT can be registered as

Want to Trademark a Sound? Here’s How Brands Like Intel, NBC, and MGM Did It

February 10, 2026

When you think of a trademark, you might picture a logo, wordmark, or slogan. But did you know that a sound can also be protected as a trademark? From the

Why the Twitter® Trademarks Are Being Challenged: Understanding Abandonment Under U.S. Trademark Law

December 9, 2025

When a company stops using a brand, the law does not allow that company to indefinitely block others from using it. In the United States, trademark rights exist to protect

Federal Ban on Intoxicating Hemp Products Deepens Trademark Uncertainty for CBD Brands

November 17, 2025

The regulatory landscape for hemp and CBD products has grown more complex following the recent enactment of a federal ban targeting intoxicating hemp-derived cannabinoids. While the 2018 Farm Bill had

Trademark Articles

Are You Really Using Your Trademark? What “Use in Commerce” Means

Registered Does Not Mean Forever: Why Continuous Trademark Use Matters

Summer Trademark Filing Tips: Protect Your Brand Before Business Heats Up

First-to-File vs. First-to-Use: Why Understanding the Difference Can Save Your Brand

Taylor Swift’s Voice Trademark: Can AI Clone a Brand Identity?

Intellectual Property in M&A: Protecting Trademarks & Copyrights in the AI Era

Trademark Appeals Board: “CHATGPT” Is Descriptive but Can Still Be Registered ⚖️

Want to Trademark a Sound? Here’s How Brands Like Intel, NBC, and MGM Did It

Why the Twitter® Trademarks Are Being Challenged: Understanding Abandonment Under U.S. Trademark Law

Federal Ban on Intoxicating Hemp Products Deepens Trademark Uncertainty for CBD Brands

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Are You Really Using Your Trademark? What “Use in Commerce” Means

Registered Does Not Mean Forever: Why Continuous Trademark Use Matters

Who Owns the Intellectual Property When a Founder Leaves or Sells a Business?

Summer Trademark Filing Tips: Protect Your Brand Before Business Heats Up

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