Augusto Perera, P.A. – Intellectual Property
Augusto Perera, P.A. – Intellectual Property

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Are You Really Using Your Trademark? What “Use in Commerce” Means

Posted by Augusto Perera TrademarkOctober 6, 2026
Are You Really Using Your Trademark? What “Use in Commerce” Means
What qualifies as trademark use in commerce? Learn what counts for products, services and websites—and why proper use matters for protecting your brand.
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Registered Does Not Mean Forever: Why Continuous Trademark Use Matters

Posted by Augusto Perera TrademarkSeptember 16, 2026
Registered Does Not Mean Forever: Why Continuous Trademark Use Matters
A federal registration does not protect a trademark forever. Learn why continuous use in commerce and regular portfolio reviews are key to keeping your rights.
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Who Owns the Intellectual Property When a Founder Leaves or Sells a Business?

Posted by Augusto Perera CopyrightAugust 4, 2026
Who Owns the Intellectual Property When a Founder Leaves or Sells a Business?
One of the most overlooked legal issues facing businesses is what happens to intellectual property (IP) when a founder leaves the company—or when the company is sold. Founders often assume that because they created the[…]
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Summer Trademark Filing Tips: Protect Your Brand Before Business Heats Up

Posted by Augusto Perera TrademarkJuly 16, 2026
Summer Trademark Filing Tips: Protect Your Brand Before Business Heats Up
Summer is a season of growth for many businesses. Whether you’re launching a new product, refreshing your branding, or expanding into new markets, it’s also the perfect time to think about protecting one of your[…]
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First-to-File vs. First-to-Use: Why Understanding the Difference Can Save Your Brand

Posted by Augusto Perera TrademarkJune 16, 2026
First-to-File vs. First-to-Use: Why Understanding the Difference Can Save Your Brand
For many business owners, securing a trademark seems straightforward: create a brand, use it in the marketplace, and your rights are protected. While that may be true in the United States, trademark protection works very[…]
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Taylor Swift’s Voice Trademark: Can AI Clone a Brand Identity?

Posted by Augusto Perera Copyright, TrademarkMay 11, 2026
Taylor Swift’s Voice Trademark: Can AI Clone a Brand Identity?
Taylor Swift’s recent trademark filings mark a notable shift in how celebrities are protecting their brands in the era of generative AI. Instead of focusing solely on names, lyrics, or logos, Swift is attempting to[…]
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Intellectual Property in M&A: Protecting Trademarks & Copyrights in the AI Era

Posted by Augusto Perera Copyright, TrademarkApril 7, 2026
Intellectual Property in M&A: Protecting Trademarks & Copyrights in the AI Era
As businesses continue to grow through mergers, acquisitions, and strategic investments, trademarks and copyrights are becoming some of the most valuable assets in any transaction. This was a major focus of the 2026 The Business[…]
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Trademark Appeals Board: “CHATGPT” Is Descriptive but Can Still Be Registered ⚖️

Posted by Augusto Perera TrademarkMarch 9, 2026
Trademark Appeals Board: “CHATGPT” Is Descriptive but Can Still Be Registered ⚖️
On March 4, 2026, the U.S. Trademark Trial and Appeal Board (TTAB) issued a decision in In re OpenAI OpCo, LLC, addressing whether the mark CHATGPT can be registered as a trademark in the United[…]
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Want to Trademark a Sound? Here’s How Brands Like Intel, NBC, and MGM Did It

Posted by Augusto Perera TrademarkFebruary 10, 2026
Want to Trademark a Sound? Here’s How Brands Like Intel, NBC, and MGM Did It
When you think of a trademark, you might picture a logo, wordmark, or slogan. But did you know that a sound can also be protected as a trademark? From the deep roar of MGM’s lion[…]
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Are You Liable for Copyright Infringement if Users Post Infringing Art on Your Website or Social Network?

Posted by Augusto Perera CopyrightJanuary 9, 2026
Are You Liable for Copyright Infringement if Users Post Infringing Art on Your Website or Social Network?
If you run a website, social network, or any kind of platform where users can upload or share content — artwork, videos, music, or anything else — you might be wondering: Am I legally responsible[…]
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    Our Latest Updates

    Are You Really Using Your Trademark? What “Use in Commerce” Means
    October 6, 2026
    Registered Does Not Mean Forever: Why Continuous Trademark Use Matters
    September 16, 2026
    Who Owns the Intellectual Property When a Founder Leaves or Sells a Business?
    August 4, 2026
    Summer Trademark Filing Tips: Protect Your Brand Before Business Heats Up
    July 16, 2026