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How to Register a Trademark in the United States from Abroad

Posted by Augusto Perera TrademarkNovember 9, 2026
How to Register a Trademark in the United States from Abroad
A practical guide for international businesses: how to register a trademark in the United States from abroad through use-based, intent-to-use, foreign priority, foreign registration and Madrid Protocol filings.

Are You Really Using Your Trademark? What “Use in Commerce” Means

Posted by Augusto Perera TrademarkOctober 6, 2026
Are You Really Using Your Trademark? What “Use in Commerce” Means
What qualifies as trademark use in commerce? Learn what counts for products, services and websites—and why proper use matters for protecting your brand.

Registered Does Not Mean Forever: Why Continuous Trademark Use Matters

Posted by Augusto Perera TrademarkSeptember 16, 2026
Registered Does Not Mean Forever: Why Continuous Trademark Use Matters
A federal registration does not protect a trademark forever. Learn why continuous use in commerce and regular portfolio reviews are key to keeping your rights.

First-to-File vs. First-to-Use: Why Understanding the Difference Can Save Your Brand

Posted by Augusto Perera TrademarkJune 16, 2026
First-to-File vs. First-to-Use: Why Understanding the Difference Can Save Your Brand
For many business owners, securing a trademark seems straightforward: create a brand, use it in the marketplace, and your rights are protected. While that may be true in the United States, trademark protection works very[…]