Augusto Perera, P.A. – Intellectual Property
Augusto Perera, P.A. – Intellectual Property

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Are You Really Using Your Trademark? What “Use in Commerce” Means

Posted by Augusto Perera TrademarkOctober 6, 2026
Are You Really Using Your Trademark? What “Use in Commerce” Means
What qualifies as trademark use in commerce? Learn what counts for products, services and websites—and why proper use matters for protecting your brand.
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Registered Does Not Mean Forever: Why Continuous Trademark Use Matters

Posted by Augusto Perera TrademarkSeptember 16, 2026
Registered Does Not Mean Forever: Why Continuous Trademark Use Matters
A federal registration does not protect a trademark forever. Learn why continuous use in commerce and regular portfolio reviews are key to keeping your rights.
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Taylor Swift’s Voice Trademark: Can AI Clone a Brand Identity?

Posted by Augusto Perera Copyright, TrademarkMay 11, 2026
Taylor Swift’s Voice Trademark: Can AI Clone a Brand Identity?
Taylor Swift’s recent trademark filings, including what many now call the Taylor Swift voice trademark, mark a notable shift in how celebrities are protecting their brands in the era of generative AI. Instead of focusing[…]
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    Our Latest Updates

    Are You Really Using Your Trademark? What “Use in Commerce” Means
    October 6, 2026
    Registered Does Not Mean Forever: Why Continuous Trademark Use Matters
    September 16, 2026
    Who Owns the Intellectual Property When a Founder Leaves or Sells a Business?
    August 4, 2026
    Summer Trademark Filing Tips: Protect Your Brand Before Business Heats Up
    July 16, 2026