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Why You Can’t Trademark “Tequila” (And Soon, Not Even “Mezcal”)

Posted by Augusto Perera
Why You Can’t Trademark “Tequila” (And Soon, Not Even “Mezcal”)
If you’re in the spirits business and thinking of building a brand around “Tequila” or “Mezcal,” there’s an important legal roadblock you need to understand. In the U.S., these terms aren’t just generic descriptions of[…]

Common Mistakes Made by Trademark Owners

Posted by Augusto Perera
Common Mistakes Made by Trademark Owners
For many small businesses, entrepreneurs, and solopreneurs, trademark protection is often overlooked in the early stages of business development. While focusing on growth, branding, and operations, many fail to take the necessary steps to safeguard[…]

Can I Trademark the Title of a Single Work (Book or DVD)?

Posted by Augusto Perera
Can I Trademark the Title of a Single Work (Book or DVD)?
 The short answer: it depends. In general, the title of a single creative work, such as a book or DVD, is not considered a trademark and is therefore not eligible for registration. This is because[…]

Trademark Fee Changes Now in Effect: USPTO Implements New Structure as of January 18, 2025.

Posted by Augusto Perera
Trademark Fee Changes Now in Effect: USPTO Implements New Structure as of January 18, 2025.
The United States Patent and Trademark Office (USPTO) has officially implemented a revised trademark fee structure, which went into effect on Saturday, January 18, 2025. These changes impact a variety of trademark processes, including application filings,[…]

U.S. Copyright Office Issues Key Update on AI and Copyrightability – January 2025 Report.

Posted by Augusto Perera
U.S. Copyright Office Issues Key Update on AI and Copyrightability – January 2025 Report.
Last week we attended the American Bar Association Annual “ABA-IPL Copyright Meeting at the U.S. Copyright Office”. We had the opportunity to hear from the Director of the US Copyright Office on Key Updates on AI[…]
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