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Why Trademark Protection Matters in the Fragrance Industry: The Truth Behind “Inspired By” Perfumes

Posted by Augusto Perera
Why Trademark Protection Matters in the Fragrance Industry: The Truth Behind “Inspired By” Perfumes
The perfume world is full of creativity, luxury, and competition—but it’s also filled with confusion. If you’ve ever walked into a store or browsed online and seen perfumes labeled “similar to” or “inspired by” major[…]

U.S. Federal Government Shutdown: Impacts on Trademark and Copyright Filings

Posted by Augusto Perera
U.S. Federal Government Shutdown: Impacts on Trademark and Copyright Filings
As the U.S. federal government experiences a lapse in funding, many agencies have adjusted or suspended operations. Below is an update on how the shutdown affects trademark and copyright filings. Trademark Filings – USPTO Remains Open and Fully Operational[…]

Can I Use the Image of a Deceased Celebrity in 2025?

Posted by Augusto Perera
Can I Use the Image of a Deceased Celebrity in 2025?
The short answer: most likely no — at least not without permission. The Right of Publicity After Death The right of publicity protects a person’s name, likeness, nickname, pseudonym, voice, signature, and otheridentifying traits from[…]

Why the FUCK Trademark Was Denied – Lessons from FUCT

Posted by Augusto Perera
Why the FUCK Trademark Was Denied – Lessons from FUCT
In a sharply divided opinion issued on August 26, 2025, the U.S. Court of Appeals for the Federal Circuit (CAFC) vacated and remanded the Trademark Trial and Appeal Board’s (TTAB) refusal to register Erik Brunetti’s[…]

What Can’t You Copyright? Understanding Words, Phrases, and Simple Designs

Posted by Augusto Perera
What Can’t You Copyright? Understanding Words, Phrases, and Simple Designs
When you think of copyright, you probably imagine protecting your creative work—stories, artwork, music, maybe even your website. But it’s important to know that not everything can be copyrighted. One of the most common misconceptions is[…]

Can You Trademark Your Canva Logo? Here’s What You Need to Know. ® ™

Posted by Augusto Perera
Can You Trademark Your Canva Logo? Here’s What You Need to Know. ® ™
If you’ve designed a logo with Canva, you might be wondering whether you can legally trademark it. This is a great question because while Canva makes design accessible, the platform has specific Terms of Use that affect[…]

Court Ruling on AI Training and Copyright

Posted by Augusto Perera
Court Ruling on AI Training and Copyright
A California federal judge has issued a groundbreaking decision in the copyright lawsuit brought by authors against Anthropic, the AI company behind Claude. This ruling is one of the most detailed and consequential to date[…]

Is There Such a Thing as a Global Trademark?

Posted by Augusto Perera
Is There Such a Thing as a Global Trademark?
If you’re expanding your business internationally, protecting your brand is likely top of mind. A common question I hear from clients is: “Can I get a global trademark?”  The short answer: No, there is no[…]

Disparaging, Immoral, or Scandalous Trademarks? Bring Them On!

Posted by Augusto Perera
Disparaging, Immoral, or Scandalous Trademarks? Bring Them On!
Are you considering registering a trademark that “consists of or comprises immoral, deceptive, or scandalous matter, or matter which may disparage or falsely suggest a connection with persons, living or dead, institutions, beliefs, or national[…]

Can Using Competitor Trademarks in Google Ads Keywords Lead to Legal Trouble?

Posted by Augusto Perera
Can Using Competitor Trademarks in Google Ads Keywords Lead to Legal Trouble?
In the highly competitive landscape of digital marketing, it’s not uncommon for businesses to bid on their competitors’ brand names as keywords in Google Ads. It might seem like a clever strategy to capture traffic[…]