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Taylor Swift’s Voice Trademark: Can AI Clone a Brand Identity?

Posted by Augusto Perera Copyright, TrademarkMay 11, 2026
Taylor Swift’s Voice Trademark: Can AI Clone a Brand Identity?
Taylor Swift’s recent trademark filings mark a notable shift in how celebrities are protecting their brands in the era of generative AI. Instead of focusing solely on names, lyrics, or logos, Swift is attempting to[…]

Intellectual Property in M&A: Protecting Trademarks & Copyrights in the AI Era

Posted by Augusto Perera Copyright, TrademarkApril 7, 2026
Intellectual Property in M&A: Protecting Trademarks & Copyrights in the AI Era
As businesses continue to grow through mergers, acquisitions, and strategic investments, trademarks and copyrights are becoming some of the most valuable assets in any transaction. This was a major focus of the 2026 The Business[…]

Trademark Appeals Board: “CHATGPT” Is Descriptive but Can Still Be Registered ⚖️

Posted by Augusto Perera TrademarkMarch 9, 2026
Trademark Appeals Board: “CHATGPT” Is Descriptive but Can Still Be Registered ⚖️
On March 4, 2026, the U.S. Trademark Trial and Appeal Board (TTAB) issued a decision in In re OpenAI OpCo, LLC, addressing whether the mark CHATGPT can be registered as a trademark in the United[…]

Want to Trademark a Sound? Here’s How Brands Like Intel, NBC, and MGM Did It

Posted by Augusto Perera TrademarkFebruary 10, 2026
Want to Trademark a Sound? Here’s How Brands Like Intel, NBC, and MGM Did It
When you think of a trademark, you might picture a logo, wordmark, or slogan. But did you know that a sound can also be protected as a trademark? From the deep roar of MGM’s lion[…]

Are You Liable for Copyright Infringement if Users Post Infringing Art on Your Website or Social Network?

Posted by Augusto Perera CopyrightJanuary 9, 2026
Are You Liable for Copyright Infringement if Users Post Infringing Art on Your Website or Social Network?
If you run a website, social network, or any kind of platform where users can upload or share content — artwork, videos, music, or anything else — you might be wondering: Am I legally responsible[…]

Why the Twitter® Trademarks Are Being Challenged: Understanding Abandonment Under U.S. Trademark Law

Posted by Augusto Perera TrademarkDecember 9, 2025
Why the Twitter® Trademarks Are Being Challenged: Understanding Abandonment Under U.S. Trademark Law
When a company stops using a brand, the law does not allow that company to indefinitely block others from using it. In the United States, trademark rights exist to protect active commercial use, not to[…]

Federal Ban on Intoxicating Hemp Products Deepens Trademark Uncertainty for CBD Brands

Posted by Augusto Perera TrademarkNovember 17, 2025
Federal Ban on Intoxicating Hemp Products Deepens Trademark Uncertainty for CBD Brands
The regulatory landscape for hemp and CBD products has grown more complex following the recent enactment of a federal ban targeting intoxicating hemp-derived cannabinoids. While the 2018 Farm Bill had opened the door for hemp’s[…]

Why Trademark Protection Matters in the Fragrance Industry: The Truth Behind “Inspired By” Perfumes

Posted by Augusto Perera TrademarkNovember 4, 2025
Why Trademark Protection Matters in the Fragrance Industry: The Truth Behind “Inspired By” Perfumes
The perfume world is full of creativity, luxury, and competition—but it’s also filled with confusion. If you’ve ever walked into a store or browsed online and seen perfumes labeled “similar to” or “inspired by” major[…]

U.S. Federal Government Shutdown: Impacts on Trademark and Copyright Filings

Posted by Augusto Perera Copyright, TrademarkOctober 7, 2025
U.S. Federal Government Shutdown: Impacts on Trademark and Copyright Filings
As the U.S. federal government experiences a lapse in funding, many agencies have adjusted or suspended operations. Below is an update on how the shutdown affects trademark and copyright filings. Trademark Filings – USPTO Remains Open and Fully Operational[…]

Can I Use the Image of a Deceased Celebrity in 2025?

Posted by Augusto Perera CopyrightOctober 3, 2025
Can I Use the Image of a Deceased Celebrity in 2025?
The short answer: most likely no — at least not without permission. The Right of Publicity After Death The right of publicity protects a person’s name, likeness, nickname, pseudonym, voice, signature, and otheridentifying traits from[…]