In the highly competitive landscape of digital marketing, it’s not uncommon for businesses to bid on their competitors’ brand names as keywords in Google Ads. It might seem like a clever strategy to capture traffic[…]
If you’re in the spirits business and thinking of building a brand around “Tequila” or “Mezcal,” there’s an important legal roadblock you need to understand. In the U.S., these terms aren’t just generic descriptions of[…]
For many small businesses, entrepreneurs, and solopreneurs, trademark protection is often overlooked in the early stages of business development. While focusing on growth, branding, and operations, many fail to take the necessary steps to safeguard[…]
The short answer: it depends. In general, the title of a single creative work, such as a book or DVD, is not considered a trademark and is therefore not eligible for registration. This is because[…]
The United States Patent and Trademark Office (USPTO) has officially implemented a revised trademark fee structure, which went into effect on Saturday, January 18, 2025. These changes impact a variety of trademark processes, including application filings,[…]
